In the ever-evolving world of fashion, plus size clothing brands are finally receiving the recognition they deserve. For far too long, plus size women were left with limited options that lacked style, comfort, or quality. Fortunately, a new wave of brands is stepping up—offering size-inclusive collections that are as fashionable as they are functional.
Below are the top 10 plus size clothing brands for American women, carefully selected for their commitment to style, size inclusivity, and body positivity.
1. Eloquii
Eloquii is one of the most beloved names in plus size women’s fashion, offering a stylish range of clothing in sizes 14 to 28. The brand focuses on trend-forward collections, often inspired by runway looks, and specializes in elevated designs that flatter curvier figures.
With a variety of categories—such as plus size workwear, party dresses, and statement pieces—Eloquii empowers women to dress boldly and confidently.
2. Universal Standard
Universal Standard is revolutionizing size inclusivity with an incredible range from 00 to 40. Unlike traditional brands that simply scale up smaller sizes, Universal Standard designs each piece with plus-size bodies in mind, ensuring a perfect fit for every size.
The brand excels in premium basics, including high-quality denim, T-shirts, and workwear essentials. Its clean and minimal aesthetic appeals to modern, professional women seeking reliable wardrobe staples.
3. Torrid
With sizes 10 to 30, Torrid is a go-to destination for trendy plus size fashion. Their collections are fun, youthful, and tailored to flatter curvy bodies. From plus size jeans and graphic tees to lingerie and formal wear, Torrid offers diverse styles that resonate with a broad audience.
Torrid also shines with its community engagement, allowing real customers to model clothing and offer honest reviews—fostering a sense of body confidence and sisterhood.
4. Lane Bryant
A long-standing leader in plus size retail, Lane Bryant has been serving curvy women for decades. With sizes ranging from 10 to 40, Lane Bryant offers stylish wardrobe staples, including everything from bras and underwear to blazers and dresses.
Their exclusive Cacique lingerie line is especially popular, blending comfort and sex appeal in ways rarely seen in plus-size intimates. Lane Bryant focuses on both fashion and function, making it a reliable choice for everyday wear.
5. Good American
Co-founded by Khloé Kardashian, Good American has become a favorite for plus size denim lovers. Available in sizes 00 to 32, the brand prioritizes body positivity and figure-hugging fits.
While jeans are their flagship product, Good American also offers bodysuits, swimwear, activewear, and shapewear—all designed to celebrate curves. Their commitment to showing unretouched images and real models sets a new industry standard for inclusivity.
6. ASOS Curve
ASOS Curve offers a wide range of plus size women’s clothing from global designers and in-house labels, with sizing up to 26 (some up to 30). Whether you’re shopping for a weekend brunch, vacation, or office attire, ASOS Curve provides trendy, affordable options.
Their collections are especially appealing to fashion-forward women who want access to global styles without breaking the bank. Frequent sales and free returns make it even more attractive for online shoppers.
7. Reformation
Known for its sustainable approach to fashion, Reformation now includes an extended sizing range up to size 24. Their elegant dresses and chic separates offer high-end plus size fashion with eco-conscious production practices.
The brand excels at delivering feminine silhouettes, making it a great choice for date nights, weddings, or elevated casual wear. If you value both style and sustainability, Reformation is an ideal match.
8. SKIMS
Founded by Kim Kardashian, SKIMS is known for its inclusive shapewear and loungewear. With sizes from XXS to 5X, SKIMS focuses on providing essentials that adapt to a wide variety of body types.
Their best-selling items include soft bralettes, curve-accentuating bodysuits, and everyday underwear designed for maximum comfort and support. SKIMS also embraces natural tones and minimalist design, making it a staple for modern wardrobes.
9. Marina Rinaldi
For luxury lovers, Marina Rinaldi brings high-end European fashion to plus size women. As part of the Max Mara group, this Italian label creates sophisticated and timeless pieces for women in sizes 10 to 28.
Marina Rinaldi is best known for its premium tailoring, coats, and professional attire. It’s a favorite among women who want to make a powerful, polished impression without sacrificing fit or quality.
10. Maurices
Maurices blends affordability with a fun, everyday aesthetic. Available in sizes 0 to 24, the brand offers stylish and comfortable options for casual wear, including plus size jeans, flannels, and knitwear.
Maurices is ideal for women who want to refresh their wardrobes without spending a fortune. Their collections focus on comfort and style, making them popular for everyday use, weekend wear, and relaxed office settings.
Why Size-Inclusive Fashion Matters
The rise of plus size fashion brands is not just about clothing—it’s about representation, confidence, and empowerment. Every woman deserves to feel beautiful and be seen in fashion that fits her body and style. Brands that offer extended sizes, celebrate body positivity, and design with real bodies in mind are leading a long-overdue transformation.
How to Choose the Right Plus Size Brand for You
When choosing the best plus size clothing brand, consider the following:
- Fit & Comfort: Look for brands that design clothes based on plus-size proportions, not just scaled-up versions.
- Style Preferences: Do you prefer bold fashion, minimalist basics, or business-casual chic?
- Budget: Some brands like Maurices and ASOS Curve offer budget-friendly pieces, while Reformation and Marina Rinaldi are more premium.
- Occasion: Choose accordingly—everyday wear, office outfits, formal dresses, or activewear.
Final Thoughts
The fashion landscape is finally becoming more size-inclusive, with a growing number of brands offering stylish, well-made clothing for plus size women. Whether you’re into chic dresses, comfortable basics, or statement pieces, the brands listed above prove that style has no size.
Frequently Asked Questions (FAQs)
1. What is the best plus size clothing brand for trendy styles?
Eloquii and ASOS Curve are among the best plus size clothing brands for trendy and fashion-forward styles. They release seasonal collections inspired by the latest runway trends, making them ideal for women who want to stay stylish and bold.
2. Are there any luxury plus size clothing brands?
Yes! Marina Rinaldi is a top-tier luxury brand offering elegant and high-end plus size clothing. Backed by the Max Mara group, it provides beautifully tailored garments in premium fabrics, perfect for special occasions and professional settings.
3. What brands offer sustainable plus size fashion?
Reformation is one of the best options for eco-friendly plus size fashion. Their clothing is sustainably produced and designed with a feminine, modern aesthetic. Universal Standard also incorporates sustainable practices and offers an extensive size range.
4. Which plus size brand has the best fit for jeans?
Good American is widely praised for its curve-friendly denim. Their jeans are engineered to fit and flatter plus size figures, with stretch, structure, and style built into every pair. Torrid is another great brand for comfortable and stylish plus size jeans.
5. Where can I find affordable plus size fashion online?
Maurices, ASOS Curve, and Torrid offer fashionable and budget-friendly plus size clothing online. These brands frequently run sales and promotions, making it easy to build a stylish wardrobe without breaking the bank.
