6000.00 Dollar US$ What is Marketing Technology?

Published date: March 1, 2021
  • Location: India

What is Marketing Technology

Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.

You might be thinking, why are we talking about marketing technology or martech like it is something new. So, in this article, we will get back to some basics, as the strong base leads to the construction of a world-class monument. Let’s begin with the basics,

What is Marketing Technology

Marketing Technology, popularly known as Martech is the term used in reference to the technologies, tools, and software that are utilized to assist marketing teams in achieving marketing goals and objectives. The technology is majorly utilized in the sphere of digital marketing but is also used in optimizing marketing efforts across various marketing channels.

MarTech or marketing technology helps marketers in easily streamlining and scaling marketing activities. When a marketing team uses a group of marketing technologies, then this group of marketing technologies is known as the marketing technology stack or Martech stack.

Martech v/s Adtech

If you keep scratching your head trying to understand the difference between martech and adtech, we don’t blame you, because they really do seem pretty similar. And, in fairness, adtech is more or less a subset of martech or marketing technology. Think of it in this way. You are baking a cake so here in this process, martech would be the ingredients and recipe you utilized to make the cake. Adtech would be the foil or plates you serve it on.


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